DIREKT Monetization and Pricing¶

Objective¶

Fund reliable verification, discovery and support without turning trust into a pay-to-win product.

Pricing principles¶

• customers access core safety/trust information free;
• providers understand what each payment covers;
• processing fees do not imply approval;
• sponsored visibility is labelled;
• pricing is simple enough for small providers;
• failed payment does not erase historical truth;
• mandatory safety actions remain available;
• taxes, receipts and consumer obligations receive legal review.

Provisional provider packages¶

Explore/free onboarding¶

• create draft profile;
• inspect requirements;
• save onboarding progress;
• no public discovery until minimum publication checks pass.

Starter¶

• public eligible profile;
• core service and area listing;
• enquiry inbox;
• basic profile analytics;
• verification processing priced separately or bundled according to pilot.

Professional¶

• enhanced analytics;
• multiple provider users;
• richer portfolio and availability;
• priority support response target;
• no verification advantage.

Institutional supplier¶

• compliance-oriented profile;
• document-expiry monitoring;
• organization controls;
• procurement-facing exports;
• priced after institutional validation.

Verification pricing¶

Calculate by category:

review labour
+ field visit/transport where required
+ external validation cost
+ document/storage cost
+ expected rework/fraud cost
+ support
+ sustainable margin

The pilot must measure actual values. Do not set a nationwide price from assumptions.

Grace and suspension¶

• payment due date and grace period are explicit;
• reminders are staged;
• commercial entitlements degrade predictably;
• trust checks retain their factual state;
• a safety suspension overrides a paid subscription;
• renewal payment and evidence renewal are separate transactions/states.

Promotions¶

• record terms and expiry;
• never offer “buy verification”;
• referrals must not reward approval;
• sponsored placement must be visually distinguishable;
• introductory pricing must show later price before acceptance.

Financial metrics¶

• monthly recurring revenue;
• active paid providers;
• conversion;
• churn;
• revenue per provider;
• verification gross margin;
• failed-payment recovery;
• refund/chargeback;
• field cost;
• support and acquisition cost.