DIREKT Analytics and Success Metrics

North-star outcome

Successful accountable connection: a customer finds a suitable provider, understands trust information, creates a tracked enquiry and receives a meaningful provider response.

Funnel

  • search initiated;
  • results returned;
  • provider profile viewed;
  • trust details opened;
  • enquiry started/submitted;
  • delivered/viewed/responded;
  • interaction outcome;
  • eligible review/report.

Supply/trust

  • providers started/submitted/published;
  • check approval/action/rejection;
  • turnaround and queue age;
  • expiry renewal;
  • field visit cost;
  • profile/location freshness;
  • complaint/enforcement.

Product health

  • active/retained customers/providers;
  • search success/no-results;
  • response time/rate;
  • crash/ANR;
  • offline/retry success;
  • support volume;
  • accessibility findings.

Commercial

Conversion, paid active providers, churn, revenue, verification cost/margin, acquisition/support cost and payment failure/reconciliation.

Guardrail metrics

Private-location incidents, misleading trust comprehension, fraud rate, severe complaints, reviewer inconsistency, unfair ranking effects and public data leakage.

Privacy

Use event IDs and coarse context; no document content, exact private coordinates, complaint text, identity numbers or contact values. Aggregate/suppress small cohorts before public reporting.