# DIREKT Analytics and Success Metrics

## North-star outcome

**Successful accountable connection:** a customer finds a suitable provider, understands trust information, creates a tracked enquiry and receives a meaningful provider response.

## Funnel

- search initiated;
- results returned;
- provider profile viewed;
- trust details opened;
- enquiry started/submitted;
- delivered/viewed/responded;
- interaction outcome;
- eligible review/report.

## Supply/trust

- providers started/submitted/published;
- check approval/action/rejection;
- turnaround and queue age;
- expiry renewal;
- field visit cost;
- profile/location freshness;
- complaint/enforcement.

## Product health

- active/retained customers/providers;
- search success/no-results;
- response time/rate;
- crash/ANR;
- offline/retry success;
- support volume;
- accessibility findings.

## Commercial

Conversion, paid active providers, churn, revenue, verification cost/margin, acquisition/support cost and payment failure/reconciliation.

## Guardrail metrics

Private-location incidents, misleading trust comprehension, fraud rate, severe complaints, reviewer inconsistency, unfair ranking effects and public data leakage.

## Privacy

Use event IDs and coarse context; no document content, exact private coordinates, complaint text, identity numbers or contact values. Aggregate/suppress small cohorts before public reporting.
