# DIREKT Competitive Positioning

## Position

DIREKT sits between an open directory/map, a lead-generation marketplace and a verification operations platform.

## Differentiators

- Zambia-specific service-area/address model;
- mandatory category-appropriate checks before publication policy;
- check-specific claims rather than self-asserted badges;
- private physical evidence and optional field visits;
- expiry/revocation;
- tracked enquiry-to-review accountability;
- inclusion paths for legitimate informal/mobile providers.

## Alternatives users may use

- word of mouth;
- social media/messaging groups;
- open maps/directories;
- classifieds;
- trade associations;
- category-specific marketplaces;
- personal intermediaries.

## Research questions

- Which alternative is most trusted and why?
- What information causes users to contact a provider?
- What evidence providers can realistically supply?
- Will users distinguish registration from competence?
- What price supports operations?
- Does direct contact make users abandon platform history?
- Which categories create the strongest value/risk?

## Claim discipline

Do not market “the only reliable location app” or claim no similar service exists without current research. Position around the specific DIREKT operating model and evidence.
