# DIREKT Monetization and Pricing

## Objective

Fund reliable verification, discovery and support without turning trust into a pay-to-win product.

## Pricing principles

- customers access core safety/trust information free;
- providers understand what each payment covers;
- processing fees do not imply approval;
- sponsored visibility is labelled;
- pricing is simple enough for small providers;
- failed payment does not erase historical truth;
- mandatory safety actions remain available;
- taxes, receipts and consumer obligations receive legal review.

## Provisional provider packages

### Explore/free onboarding
- create draft profile;
- inspect requirements;
- save onboarding progress;
- no public discovery until minimum publication checks pass.

### Starter
- public eligible profile;
- core service and area listing;
- enquiry inbox;
- basic profile analytics;
- verification processing priced separately or bundled according to pilot.

### Professional
- enhanced analytics;
- multiple provider users;
- richer portfolio and availability;
- priority support response target;
- no verification advantage.

### Institutional supplier
- compliance-oriented profile;
- document-expiry monitoring;
- organization controls;
- procurement-facing exports;
- priced after institutional validation.

## Verification pricing

Calculate by category:

```text
review labour
+ field visit/transport where required
+ external validation cost
+ document/storage cost
+ expected rework/fraud cost
+ support
+ sustainable margin
```

The pilot must measure actual values. Do not set a nationwide price from assumptions.

## Grace and suspension

- payment due date and grace period are explicit;
- reminders are staged;
- commercial entitlements degrade predictably;
- trust checks retain their factual state;
- a safety suspension overrides a paid subscription;
- renewal payment and evidence renewal are separate transactions/states.

## Promotions

- record terms and expiry;
- never offer “buy verification”;
- referrals must not reward approval;
- sponsored placement must be visually distinguishable;
- introductory pricing must show later price before acceptance.

## Financial metrics

- monthly recurring revenue;
- active paid providers;
- conversion;
- churn;
- revenue per provider;
- verification gross margin;
- failed-payment recovery;
- refund/chargeback;
- field cost;
- support and acquisition cost.
